Offline Money

Often when like minded people get together to talk about what is happening within their industry, conversations have a way of creating new ideas and quite often the illusive magic bullet is forged!

I am going to copy and paste an extract because, well if I re-worded it, you would not get out of it what I did and I truly believe this alone could make you think differently…. let alone ALL the other information that is waiting for you!

[Source]

Last night I spent my New Year’s Eve at a local restaurant PACKED to capacity with diners at a very high price per head.

Here’s what may interest you.

I am friends with the owner.

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Local business owners are wisening up to the trend of online advertising… but is this ‘online frenzy’ being targeted to the local consumer?

The short answer, yes, at a growing rate!

A study taken by ComScore reveals that between 9 and 11 percent of display ads in the four markets among all publisher sites were locally targeted!

“Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars,” said comScore vice president Brian Jurutka. “comScore’s new capability allows us to identify and quantify these opportunities to deliver additional value to both advertisers and publishers alike.”

10 Percent of Display Ads Across 4 Major Markets are Locally Targeted ~ ComScore

There’s a little Girl Scout on the street carrying boxes of different flavored cookies, timidly trying to knock on her neighbors’ doors worried that somehow she’ll be booed out and that doors would just slam shut on her face after offering her cookies for just a few cents? Such a pitiful sight eh?

But imagine what this little girl could be feeling even before approaching doors. Will they know that she is on official business and would just be selling cookies for the good of humanity? Will she be able to speak her rehearsed cookie scripts? Will she make her first order?