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Lets face it, people really do not know for certain, what people will actually do! Some said credit cards and wallets will be kept under lock and key this holiday, while others said expect a better spend than last year…… so how is it fending up?

For the holiday season-to-date, $15.3 billion has been spent online, marking a 4-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $800 million in spending, led by Cyber Monday, with $887 million in spending, matching the heaviest online spending day on record. The following Tuesday nearly matched the Cyber Monday total with $886 million in spending, while Thursday, Dec. 3 reached $808 million in spending.

“It’s pretty clear that the larger, established retailers have an overall competitive advantage during a recession,” added Mr. Fulgoni. “Not only are they better equipped to meet the price demands of cash-strapped consumers, but they are also able to maintain their marketing investments and gain consumer mindshare. Both Amazon and Walmart come to mind as online retailers that appear to be benefitting from this dynamic during this holiday season. To be clear, I’m not saying that all smaller retailers are struggling, but, taken as whole, the smaller retailer segment is clearly underperforming this season.”

If you want to know what is getting the buyers excited to spend, it appears that offering FREE shipping is the key! During the week ending November 22, transactions that include free shipping accounted for 50 percent of all online sales, 11 percentage points higher than the corresponding week last year.

So if you have a business (offline or online) have you been able to tap into this increase in sales? If not, what are you going to do about it?

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