Offline Money

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Cyber Monday spending’s are usually spent freely…. but what about in the financial times we find ourselves in this year! Can we justify spending the same, or more?

The facts speak for themselves my friends!

For the holiday season-to-date, $12.26 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. Cyber Monday reached $887 million in online spending, up 5 percent versus year ago, and matching the heaviest online spending day on record, December 9, 2008.

“We’ve seen an encouraging start to the online holiday shopping season and it would appear that retailers’ aggressive and early marketing efforts have so far succeeded in persuading consumers to open their wallets online,” said comScore chairman Gian Fulgoni. “Thanksgiving Day and Black Friday were atypically strong online sales days this year, and Cyber Monday has continued that trend by outperforming the season-to-date average growth rate and matching last year’s record day of $887 million in online spending. Now, it will be important to see if spending continues to grow over the balance of the season — because the heaviest spending day online typically occurs in mid-December.”

Cyber Monday Sales Growth Driven by Increase in Buyers

On Cyber Monday this year, more than half of dollars spent online at U.S. Web sites originated from work computers (52.7 percent), representing a gain of 2.3 percentage points from last year. Buying from home comprised the majority of the remaining share (41.6 percent) while buying from international locations accounted for 5.8 percent.

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So is this really a financial crisis we find ourselves in? Or is the ability to continue with our habits regardless of change going to help overcome… or simply forget what is happening?

Related Cyber Monday articles

• 5 Cool Ways Brands Are Using Facebook for Black Friday and Beyond (mashable.com)
• Quoted – This year, holiday trimmings are in spending – Denver Post (scotttesta.com)
• Cyber Monday Deals 2009: Retailers’ Big Push To Stretch Sales (huffingtonpost.com)