Search-Engine-Marketing

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As Christmas approaches, we get to see exactly what the first half of this shopping season has done for online business. The November period has proven to be quite promising in an economic climate that may have suggested otherwise!

But lets look into this a little more. What search engines have proven to be the source of the sauce this season?

Google Sites led the U.S. core search market in November with 65.6 percent of the searches conducted, followed by Yahoo! Sites (17.5 percent), and Microsoft Sites (10.3 percent). Ask Network captured 3.8 percent of the search market, followed by AOL LLC with 2.8 percent.

In the November analysis of the top properties where search activity is observed, Google Sites led the search market with nearly 13.8 billion search queries, followed by Yahoo! Sites with 2.6 billion queries and Microsoft Sites with 1.5 billion searches. Bing experienced the largest growth of the top ten expanded search properties with a 6-percent increase in query volume to more than 1.3 billion searches. eBay and Amazon Sites both experienced gains in November as consumers ramped up their retail search activity for the holiday season.

[source]

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