Offline Money

Are you thinking “I don’t want to offer Offline Businesses all the tools of the IM Gurus, but I love email marketing because it is a set it and forget it process!”

Well, email marketing is a tool that ALL online marketers are aware of, and use as a major marketing tool! The idea of using such a cost effective marketing tool in today’s competitive market is amazingly shocking!

Let us think about it.

• Local Business has a professional website
• Local business has traffic to the website
• Local business markets the website in-house

So far this prospect seems to be a contact for a rainy day…. but

Have you ever been out and about, chatting to someone, maybe a shop owner while they serve you and the question comes up “What do you do?”.

Well I am a search engine specialist

Then the questions come asking how they can get more traffic to their website, or maybe they don’t even have a website (yes, still today so many local business owners have not created a website)!

The only thing you need is a blueprint showing you how to take a lead…. in fact, how to generate that lead to begin with, then create clients from your leads. These clients that are willing to pay each month to have a stream of traffic coming to their site!

Often when like minded people get together to talk about what is happening within their industry, conversations have a way of creating new ideas and quite often the illusive magic bullet is forged!

I am going to copy and paste an extract because, well if I re-worded it, you would not get out of it what I did and I truly believe this alone could make you think differently…. let alone ALL the other information that is waiting for you!

[Source]

Last night I spent my New Year’s Eve at a local restaurant PACKED to capacity with diners at a very high price per head.

Here’s what may interest you.

I am friends with the owner.

Local business owners are wisening up to the trend of online advertising… but is this ‘online frenzy’ being targeted to the local consumer?

The short answer, yes, at a growing rate!

A study taken by ComScore reveals that between 9 and 11 percent of display ads in the four markets among all publisher sites were locally targeted!

“Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars,” said comScore vice president Brian Jurutka. “comScore’s new capability allows us to identify and quantify these opportunities to deliver additional value to both advertisers and publishers alike.”

10 Percent of Display Ads Across 4 Major Markets are Locally Targeted ~ ComScore