Offline Money

Often when like minded people get together to talk about what is happening within their industry, conversations have a way of creating new ideas and quite often the illusive magic bullet is forged!
I am going to copy and paste an extract because, well if I re-worded it, you would not get out of it [...]

For a local business, internet marketing that gives you exposure to people thousands of miles away is pretty pointless. There’s no need to invest in what can be expensive marketing campaigns like pay-per-click or network-wide banner advertising. You know you are targeting the people in your area, so the only promotion and advertising that will do you any good are promotions which target that market specifically.