Offline Money

Local business owners are wisening up to the trend of online advertising… but is this ‘online frenzy’ being targeted to the local consumer?

The short answer, yes, at a growing rate!

A study taken by ComScore reveals that between 9 and 11 percent of display ads in the four markets among all publisher sites were locally targeted!

“Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars,” said comScore vice president Brian Jurutka. “comScore’s new capability allows us to identify and quantify these opportunities to deliver additional value to both advertisers and publishers alike.”

10 Percent of Display Ads Across 4 Major Markets are Locally Targeted ~ ComScore

For an online business, internet marketing is important. Even for those who don’t sell anything online, internet marketing can expand the business and give the company more exposure locally. If you own a small business that relies on local trade alone, rather than the ability to take orders online from all over the country or all over the world, don’t discount the power of internet marketing.