Offline Money

Image by factoryjoe via Flickr

Are you thinking “I don’t want to offer Offline Businesses all the tools of the IM Gurus, but I love email marketing because it is a set it and forget it process!”
Well, email marketing is a tool that ALL online marketers are aware of, and use as a major marketing tool! [...]

For a local business, internet marketing that gives you exposure to people thousands of miles away is pretty pointless. There’s no need to invest in what can be expensive marketing campaigns like pay-per-click or network-wide banner advertising. You know you are targeting the people in your area, so the only promotion and advertising that will do you any good are promotions which target that market specifically.