Local business owners are wisening up to the trend of online advertising… but is this ‘online frenzy’ being targeted to the local consumer?
The short answer, yes, at a growing rate!
A study taken by ComScore reveals that between 9 and 11 percent of display ads in the four markets among all publisher sites were locally [...]
For a local business, internet marketing that gives you exposure to people thousands of miles away is pretty pointless. There’s no need to invest in what can be expensive marketing campaigns like pay-per-click or network-wide banner advertising. You know you are targeting the people in your area, so the only promotion and advertising that will do you any good are promotions which target that market specifically.
