Offline Money

Image by ozestretch via Flickr

When it comes to offering services to local business to help them gain ranking, indexing and just mere exposure in the search engines, you really don’t have to look to far!

I am pretty sure this is the same regardless if you are in the US, the UK, Australia or pretty much anywhere the internet has impacted.

1. First go to your favorite search engine.
2. Enter the search term “free <insert your area/state here> classified site”
3. Now from the first 10 results, you should see several websites you can register at for free… start registering
4. Create ads that are written well with the relevant search phrases for the local business

Ranking high in Googles search results can have a phenomenal impact on the success of your business.

You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.

In recent changes to Google’s way of life, we have seen a difference in local results for US/Canada and UK google local search.

The ’7pack’ as it is known (the local map with ~7 businesses listed at the beginning of search results – Local Search) was easy, and still is.
What you need to keep in mind now, and inevitably forever, is that should you choose to be adding a SEO or webdesign business to local search, you will know longer see it when searching for example: San Francisco SEO Service will only show “natural results”. By simply changing the search to SEO Service in San Francisco it will now show the ’7pack’.

For an online business, internet marketing is important. Even for those who don’t sell anything online, internet marketing can expand the business and give the company more exposure locally. If you own a small business that relies on local trade alone, rather than the ability to take orders online from all over the country or all over the world, don’t discount the power of internet marketing.